許多B2B中小企業對電子商務並不熟悉，他們明白電子商務在數碼轉型中的重要性。 這點從個人化行銷已在各個B2C行業中得到了充分的證明，這亦軀使B2B公司開展他們專屬的電子商務領域並成為行業先鋒。  B2B 業務迎合商業機構、工廠和辦公室的需求，所涉獵的客戶群規模更小、更理性。 雖然傳統展覽等傳統方式仍很常見，但無可否認個人化體驗更可有效地幫助這些公司進入電子商務這個領域。 個人化體驗涉及根據訪客行為和個人資料顯示不同的內容。 透過創建獨家行銷內容並利用電子郵件等推薦等策略，B2B 公司亦可以在這方面增強自身的客戶體驗。 B2B...

Visa has updated the Visa Secure data field mandate, originally announced in the 31 August 2023 edition of the Visa Business News. The effective date for these changes has been extended to 12 August 2024, and the number of required data fields has been reduced. Visa...

In Hong Kong, holding public fundraising activities in public places(1) require prior application and approval from the Social Welfare Department, such as flag day or street charity sales. If the time of e-flag selling is close to the approved flag-selling day, or has...

3DS1 will be discontinued by payment networks from October 2022, and have mandated the ecosystem to upgrade to 3DS2. Please see below deadlines to ensure you have updated 3DS to avoid disruption: American Express - 14 October 2022 Discover / Diners - 14 October 2022...

Compelling Evidence: Visa’s Latest Dispute Rule Updates and the Evolution. Effective from 15 April 2023, Visa will implement new standardisation of data to enhance chargeback processing. This update particularly covers card-not-present (CNP) chargebacks regarding the...

While the original 3-D Secure protocol was developed more than 15 years ago to mitigate fraud in ecommerce transactions, the acceleration of ecommerce in recent years calls for greater payment security as fraudsters also turn to digital. 3-D Secure 2.0 addresses the...

The payments industry is experiencing a shortage of Bank Identification Numbers (BINs), as a result of growing digital payment innovation in recent years. BINs comprise the first six numbers of the primary account numbers (PAN), also visible as the first six digits on...

Card Testing Fraud was widely reported in the recent year, affecting many online merchants’ businesses. In this report, you will learn: The mechanism of Card Testing How fraudster implement Card Testing The impact of Card Testing on your business How to identify Card...