淺談B2B 中小企的數碼轉型
許多B2B中小企業對電子商務並不熟悉，他們明白電子商務在數碼轉型中的重要性。 這點從個人化行銷已在各個B2C行業中得到了充分的證明，這亦軀使B2B公司開展他們專屬的電子商務領域並成為行業先鋒。 B2B 業務迎合商業機構、工廠和辦公室的需求，所涉獵的客戶群規模更小、更理性。 雖然傳統展覽等傳統方式仍很常見，但無可否認個人化體驗更可有效地幫助這些公司進入電子商務這個領域。 個人化體驗涉及根據訪客行為和個人資料顯示不同的內容。 透過創建獨家行銷內容並利用電子郵件等推薦等策略，B2B 公司亦可以在這方面增強自身的客戶體驗。 B2B...
Visa Updates: Updates to Visa Secure Data Field Mandate (January 2024)
Visa has updated the Visa Secure data field mandate, originally announced in the 31 August 2023 edition of the Visa Business News. The effective date for these changes has been extended to 12 August 2024, and the number of required data fields has been reduced. Visa...
What NGOs and Charities need to know when considering Online Fundraising
In Hong Kong, holding public fundraising activities in public places(1) require prior application and approval from the Social Welfare Department, such as flag day or street charity sales. If the time of e-flag selling is close to the approved flag-selling day, or has...
3DS 2.0 – Have you Upgraded yet? Upgrade before October 2022
3DS1 will be discontinued by payment networks from October 2022, and have mandated the ecosystem to upgrade to 3DS2. Please see below deadlines to ensure you have updated 3DS to avoid disruption: American Express – 14 October 2022 Discover / Diners – 14...